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Can Frankenstein’s finger convince men to get tested for prostate cancer? New ad campaign hopes so

by Jim Barney on September 16, 2018

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Prostate Cancer Canada is encouraging men to get tested for the potentially deadly disease with a bold campaign that references historical and fictional characters in the form of latex gloves – yes, those donned by doctors for the often dreaded digital rectal exam meant to detect the presence of tumours in the male sex gland.

Read the article here.

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